Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle

REVIEW · FILM AND TV LOCATION TOURS

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle

★ 5.0 · 4 reviews From $232 Operated by Richards Tours · Bookable on Viator
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Sherlock fans get their London fix fast. This private Sherlock Holmes and Arthur Conan Doyle tour strings together famous case locations with real Victorian context, and you move at an unhurried pace for a 3 to 4 hour sightseeing hit. I especially like having a dedicated Sherlockian guide who has worked at the Sherlock Holmes Museum, plus the smart mix of London sights that feel story-based rather than just photo stops. The main thing to consider is that it’s mostly on your feet, and you’ll need a working way to use the Underground between locations.

If you want a tour that feels custom, this one fits. You get a mobile ticket and a private group experience (up to 2 people), and the day ends at 221b Baker Street with time to choose between souvenirs and the museum. The drawback is simple: if you hate walking or want a totally car-free day, this format may feel like too much motion even with the relaxed timing.

In This Review

Key points to know before you go

  • Private group (up to 2), with a guide who actually links London streets to the stories
  • Free admission stops along the route, with the Sherlock Holmes Museum at the end as the main paid add-on
  • Baker Street Museum finish at 221b, plus time for shopping or stepping into Holmes and Watson’s home layout
  • A guide tied to Sherlock Holmes Museum history, including time working there
  • Tube-friendly pacing, but you’ll want an Oyster card or travel card ready
  • Case stops that include Sherlock TV filming locations, not just book-era landmarks

A Sherlock Holmes London tour that uses the city like a story map

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - A Sherlock Holmes London tour that uses the city like a story map
London is perfect for a Sherlock Holmes themed day, because the setting is part of the plot. What makes this tour work is the way it treats the streets like evidence, so you’re not just looking at landmarks. You’re getting story connections tied to real places, from police headquarters to hospitals and restaurants.

I like that the approach is both fan-forward and grounded. Even if you’re only a casual reader, you’ll still be able to follow the “who, where, and why” as you move. If you’re deep into Holmes, you’ll also enjoy the extra texture around Conan Doyle and how the characters shaped the reputation of places like Baker Street.

Price and group size, and how it turns into value for your money

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Price and group size, and how it turns into value for your money
This tour runs at $232.04 per group for up to 2 people. That sounds pricey until you do the math in London terms: you’re paying for a private guide, not a seat on a big bus where you’re stuck listening from the back. If you’re traveling as a couple or with a friend, the per-person cost becomes much easier to swallow, and you can steer the pace.

The other part of value is what you actually get during those 3 to 4 hours. Most stops are free to visit, and you’re not burning time at places that feel like filler. The paid portion you might add on is the Sherlock Holmes Museum at the end, where admission is not included.

Getting around: walking plus the Underground, with time that doesn’t feel rushed

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Getting around: walking plus the Underground, with time that doesn’t feel rushed
This is mainly a walking tour, and that matters. Comfortable shoes help, because London sidewalks and Tube stairs can add up over a half-day. The good news is that the day is built for a slower rhythm, with leisurely-timed stops so you can look, absorb, and ask questions.

You’ll also use the London Underground between locations. The key practical point: bring an Oyster card or travel card so rides are smooth. Since the meeting point is at Embankment station and you end at Baker Street, your routing naturally makes sense for Tube hopping rather than long surface treks.

Stop 1 at Northumberland Avenue: Sherlock Holmes Pub, Sir Henry Baskerville, and Doyle’s London

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Stop 1 at Northumberland Avenue: Sherlock Holmes Pub, Sir Henry Baskerville, and Doyle’s London
You start near Embankment, then you ease into the story world around Northumberland Avenue. The opening moment is outside the Sherlock Holmes Pub, which sits in a building tied to Sir Henry Baskerville’s London arrival.

This is a good start because it sets tone without overwhelming you. You get Conan Doyle context, plus a sense of how the character of Holmes grew out of the kind of Victorian London people walked through. If you’re new to Holmes, this first stop helps you get your bearings fast.

A small bonus here is the neighborhood feel. You’re in the zone where classic London textures still show up in the streets, so the talk has something real to hang onto. And you’re right near a Turkish bath landmark, which adds another layer to imagining what Victorian nightlife and routines looked like.

Stop 2 at Scotland Yard: Lestrade, Hopkins, and a police headquarters you can picture

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Stop 2 at Scotland Yard: Lestrade, Hopkins, and a police headquarters you can picture
Next comes Scotland Yard, where Lestrade and Hopkins were based in the detective universe. The building’s recently restored look helps you make the “came here, found this, did that” mental movie, because the setting feels crisp rather than generic.

It’s also a fun spot to think about London’s transport shift. The guide points out how the scene could easily become a hansom-cab moment, which is a clever way to get you imagining the era without forcing reenactments. You also get a quick refresher on how police procedure and detective work felt in the period, even when Holmes is not impressed.

Stop 3 at Simpson’s in the Strand: a Sherlock favorite you can actually step into

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Stop 3 at Simpson’s in the Strand: a Sherlock favorite you can actually step into
Simpson’s in the Strand is where the tour turns from detective work to something more human: nourishment. The famous line connected to Holmes sets up this stop as more than a restaurant badge. If you know the Holmes rhythm, this feels like the kind of place where Watson would relax for a minute before the next twist.

What I like here is the layering of real people around the same walls. Simpson’s traces back through roles as a chess club and coffee house, and it’s linked to figures like Charles Dickens, Arthur Conan Doyle, and Winston Churchill. That gives you a broader London view than just Sherlock.

There’s also a practical tip if timing helps you. If you arrive before lunch service, you can catch a peek inside, including meat carving trolleys in use since 1840. Even if you don’t eat, that kind of continuity is exactly what makes a story-location feel believable.

Stop 4 at Somerset House: a Tudor-to-modern walkway with a filming bonus

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Stop 4 at Somerset House: a Tudor-to-modern walkway with a filming bonus
Somerset House is not the classic Holmes name on everyone’s list, which is why it works. The tour uses it as a meaningful walking shortcut, while also giving you a sense of how London keeps reusing the same ground.

You pass through the site of a Tudor palace connected to the Duke of Somerset, then it becomes a major civic building in 1775. It also shows up as a filming location for Love Actually, which helps if you’re the type who likes to connect the detective London to the modern camera London.

This stop is a “pause and reset” moment. You don’t feel like you’re in a history lecture for its own sake. You feel like you’re moving through layers of the city that the guide can translate for you.

Stop 5 at St Bartholomew’s Hospital: where Holmes and Watson’s partnership begins

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Stop 5 at St Bartholomew’s Hospital: where Holmes and Watson’s partnership begins
Then the tour turns to the emotional engine of the Holmes story: the moment Holmes and Watson meet after being introduced. St Bartholomew’s Hospital is the location tied to that start, described as London’s oldest hospital and connected to the setup in A Study in Scarlet.

What makes this stop valuable is how the guide frames the scene as a chain reaction. Watson runs into an old colleague in the Criterion Bar, and that introduction leads to the Baker Street arrangement. The talk makes the hospital area feel like a hinge point rather than a random landmark.

You also get the sense that the area around St Barts holds more than one kind of story. Even if you don’t memorize dates, you leave with a clearer picture of why Victorian London felt like it operated in case-sized bursts.

One practical consideration: this stop includes more time for walking around nearby areas, so wear shoes that handle uneven patches and crowds near central London.

Stop 6 at The Langham: the Conan Doyle and Oscar Wilde meeting behind the legend

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Stop 6 at The Langham: the Conan Doyle and Oscar Wilde meeting behind the legend
Next up is The Langham, London, and it’s an odd, interesting angle. Instead of showing you a Holmes site, it connects you to Conan Doyle the real man, and to other literary power in the same era.

The story here is tied to August 1889, when The Langham was new and invited authors like Oscar Wilde and Arthur Conan Doyle to dine with an American publisher during a talent scouting mission. That meeting helped launch both of their international careers.

This stop matters because it shifts you from detective cosplay to author context. Holmes stories didn’t come out of a vacuum, and this helps you see how publishing and celebrity culture fed the Victorian imagination. It’s also a nice contrast after the intensity of hospital and police locations.

Stop 7 at Queen Anne Street Practice: Watson’s new home and the feeling of Baker Street moving out

At Queen Anne Street Practice you step into the moment when Watson is no longer living the bachelor life. The tour ties the outside of 8 Queen Anne Street to Mary Morstan and the shift from Baker Street partnership to Watson’s own medical practice.

Even if you don’t know the exact beats, you’ll recognize what this stop is trying to do. It’s showing how London neighborhoods supported changing personal lives, not just criminal plots. You can almost see the rhythm: Sherlock still knocks, Watson still goes, and Mrs Watson still has thoughts about it.

This is also a good stop for photos, but more importantly, it’s a good stop for atmosphere. The guide uses the location to help you understand how Holmes and Watson became a London-shaped story system, with each place implying a different stage of their lives.

Stop 8 at Crosbie Care: Doyle’s practice building and the writing energy of 1891

Now comes a strong “true Sherlockian” pilgrimage stop: Crosbie Care. This is tied directly to Conan Doyle’s medical practice, where he walked each morning for about 20 minutes. The guide makes the point that those routes could be inspiration, with everyday London feeding story ideas.

You also hear the joke about not a single patient darkening his door. That line is funny, but it lands in a real way, because it highlights how creative drive can clash with professional routine. The building exterior is said to be unchanged since 1891, which is the kind of detail that makes you take the place seriously even if you’re not a history person.

This stop has a “writer’s block solution” feel. You leave thinking about where people get ideas, and you also leave with a sense of scale. Doyle was working in the real world while building a fictional world that became bigger than the room it was born in.

Stop 9 at the Sherlock Holmes Statue: Baker Street Station as a real travel clue

From Crosbie Care, you move into the Baker Street area, with the Sherlock Holmes Statue near Baker Street station as your checkpoint. Baker Street station is described as the best preserved and one of the oldest Underground stations in the world, which matters for a Holmes day because the Tube appears in the stories.

The statue adds an extra layer by connecting the detective to London’s banking and building presence. It was commissioned by the Abbey National Building Society, which occupied 221 Baker Street for a number of years. That’s an excellent reminder that addresses can change meaning while staying in place.

This is also where the tour starts feeling like a finish line, but not a rush to end. You say hello to Sherlock, take in the station and the street scene, then get guided onward toward the real endpoint.

Stop 10 at 221B Baker Street and the Sherlock Holmes Museum time window

The day ends at the Sherlock Holmes Museum at 221b Baker Street. Here you choose your own style: you can shop for souvenirs or step into the museum, which is set up as Holmes and Watson’s home with Mrs Hudson as the landlady.

You get about 40 minutes for the museum area. Since museum admission is not included, you should decide in advance if you want that add-on. If you’re a serious fan, it’s usually worth it, because the point is not just seeing objects, it’s walking through a designed environment that reinforces how the story world looked.

If you’re traveling with someone who’s more interested in London streets than exhibits, you can also keep it light. You can use that time for shopping and a final look at Baker Street, then head off.

Who should book this private Sherlock and Doyle tour?

This tour is a great fit if you want a guided story walk that ties together case locations, Conan Doyle context, and the look of London itself. It’s also ideal if you like learning through specific places rather than facts in a vacuum.

You’ll likely enjoy it most if you fall into one of these groups:

  • You love Sherlock Holmes enough to want place-based references, not just general sightseeing
  • You’re curious about the author side, including how Doyle’s career connected to London and publishing
  • You prefer private pacing, with the ability to ask questions and slow down when something catches your attention

If you’re short on time and want major ticket attractions all day, you might find this tour more “story dense” than “museum heavy.” That’s not a flaw. It’s just a different priority. The whole point is to make the city feel like the book.

Final verdict: should you book Richards Tours?

I think you should book this tour if you want a London day that feels like it was built for Holmes fans, without losing the practical side of travel. The biggest strengths are the private format, the guide’s Sherlock Holmes Museum connection, and the way the itinerary balances iconic landmarks with story-driven details.

The only real reason to skip is if walking and Underground movement sounds like a hassle. Otherwise, this is a strong value for a half-day, especially if you’re traveling as a pair and can split the private group cost.

FAQ

How long is the Sherlock Holmes and Sir Arthur Conan Doyle private tour?

The tour lasts about 3 to 4 hours.

What does the price include, and is it per person?

The price is $232.04 per group (up to 2) and includes a professional guide and a private tour.

Where does the tour start and end?

It starts at Embankment station, Embankment Pl, London WC2N 6NS, UK and ends at Baker Street (Sherlock Holmes Museum), Baker St, London.

Is the London Underground involved?

Yes. The tour is mainly walking, but an Oyster Card or travel card is required to use the London Underground to move between locations.

What tickets are included?

You’ll have a mobile ticket, but Sherlock Holmes Museum admission is not included. Most other stops listed are free.

Is the tour private?

Yes. It is a private tour/activity, and only your group participates.

Can children or service animals join?

Children must be accompanied by an adult, and service animals are allowed.

FAQ

What is the cancellation policy?

You can cancel for a full refund up to 24 hours in advance of the experience start time. If you cancel less than 24 hours before, the amount paid is not refunded.

When will I receive confirmation?

Confirmation is received at the time of booking.

Is the tour near public transportation?

Yes. It is near public transportation.